A Computer Reservation System (CRS) is a digital platform that stores, retrieves, and facilitates the booking of services like flights, hotels, car rentals, and other travel-related activities. Initially developed by airlines, CRS technology has expanded to serve travel agencies and other tourism providers, enabling centralized management and distribution of perishable travel products to a global market through various channels.
Key Functions
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Inventory Management:Manages the availability and booking of perishable inventory, such as hotel rooms and airline seats, ensuring accurate, real-time updates across different time zones.
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Information and Distribution:Provides access to schedules, fares, and other vital information for a range of travel products, distributing it to customers, travel agents, and other distribution channels.
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Transaction Processing:Conducts transactions related to reservations and ticket issuance, streamlining the booking process.
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Data Management:Stores and manages customer and booking data, often including Passenger Name Records (PNRs).
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Analytics:Offers dashboards with analytics to identify popular services, time slots, and other trends, helping businesses improve their offerings.
Evolution and Modern Use
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From Airlines to GDS:CRSs were first operated by airlines but later evolved into Global Distribution Systems (GDSs), which now often serve as the central platform for booking multiple types of travel services.
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Internet Gateways:Major GDSs provide internet gateways and interfaces that allow consumers and agents to access and book travel services.
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Centralized Platform:CRSs serve as a single, unified platform for managing sales and distribution for a variety of products, from vacation packages to car rentals and activities.
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Expanded Reach:They connect travel suppliers with a broad customer base across geographic boundaries, eliminating physical and geographical distances.
- Teacher: DUSABE Yves