Tourism Product Development is a fundamental module that introduces students to the process of creating, designing, and managing tourism products and experiences that meet market needs while ensuring sustainability and competitiveness. The module explores the concept of a tourism product as a composite experience consisting of attractions, accessibility, amenities, activities, and ancillary services.
Students will learn how to identify potential tourism resources, develop them into viable products, and package them for specific target markets. Emphasis is placed on innovation, community participation, and sustainable development practices in the tourism sector. Case studies from Rwanda and other destinations are used to provide practical insights into product development strategies.
- Teacher: NZABANDORA Dominique