HOSPITALITY PRODUCT DEVELOPMENT

This module introduces students to the principles and practices of developing innovative and sustainable hospitality products. It covers the full product development cycle from market research and design thinking to feasibility analysis, marketing strategies, and business planning. Through case studies, creative ideation, and industry engagement, students will gain practical skills to create customer-focused hospitality solutions that respond to evolving market needs.

Module Objectives

By the end of this module, students will be able to:

  1. Understand the role of innovation in hospitality product development.

  2. Identify and classify different types of hospitality products and services.

  3. Apply market research methods to assess customer needs and trends.

  4. Use design thinking to generate and test creative hospitality solutions.

  5. Evaluate product feasibility across technical, financial, and market dimensions.

  6. Develop marketing strategies and business plans for new hospitality products.

LEARNING Outcomes:

Upon successful completion, students will be able to:

  1. Explain key concepts of hospitality product development and innovation.

  2. Differentiate between hospitality services, amenities, and experiences.

  3. Conduct and interpret market research using surveys and competitor analysis.

  4. Apply design thinking stages to hospitality product creation.

  5. Assess feasibility and sustainability of proposed hospitality products.

  6. Create and present a business plan with marketing and financial components.