HRM3122-Customer Relationship Management

The course customer a relations is aimed at making the students understand the importance of a customer relationship. The importance of customer relations in the hospitality and tourism industry, and learn the basic principles needed to retain customers. The students will also learn how to apply good practice in promoting effective customer relations. It is a marketing tool in the tourism and hospitality sector and also determines the market share of any business and hence its profitability. It is important for the staff who meet customers for the 1st time, to understand the role customer relations plays, and how to use it to win and retain customers.