This course aims to equip you with the core concepts, frameworks, and techniques of total quality and strategic management, which will allow you to understand what managers, must do to make an organization – be it a for-profit or a non-profit one – to achieve superior performance.
Knowledge and Understanding
Having successfully completed the module, students should be able to demonstrate:
Understand business models and theories of strategic management
Understand the development , implementation and evaluation of business strategy
Understand how to evaluate external influences on business strategy
Understand how businesses align their strategies to market position and opportunities
Communication/ICT/Numeracy/Analytic Techniques/Practical Skills
Having successfully completed the module, students should be able to:
Apply or evaluate how businesses can conduct competitor analysis to inform their business strategy
Understand the role of vision, values and mission statement within a business strategy
General transferable skills
Having successfully completed the module, students should be able to:
Explain how businesses can monitor, review and revise their business strategy
Explain the theory of the product market positions require different capabilities and resources to deliver business strategy
Assess the likely barriers to achieving a coherent business strategy
- Teacher: VEDASTE HABAMENSHI