By the end of the course, students should be able to:
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Explain the concepts, principles, and importance of CRM in transport and logistics.
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Analyze customer behavior and expectations in the logistics and transport industry.
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Apply CRM strategies to improve service delivery and customer satisfaction.
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Use digital tools and CRM systems to manage customer interactions effectively.
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Demonstrate professional communication and problem-solving skills in handling customers.
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Evaluate the role of CRM in building loyalty, trust, and sustainable business growth.
- Teacher: Lazaro Maniraguha