COURSE DESCRIPTION
This course examines the fundamental concepts in marketing. The course focuses on tools and methods used to examine marketing environments, understand segment markets and position products, develop new products, manage existing products and promote price and place products. This module describes the skills, knowledge and attitudes required to design promotional materials, conduct marketing campaigns and sell tour and travel products. In fact, the student will be able to prepare promotional materials for a company and use these materials to run various marketing campaigns in order to promote sales of tour and travel products
- Teacher: Emmanuel Kasajja